LDW editorial desk
Latest AI and digital marketing news, explained through clear, source-led briefings on the changes affecting websites, search, advertising, analytics, automation, privacy and digital operations.
News and practical guidance
Every article separates confirmed information from opinion or developing discussion, with the original sources linked at the end.
A practical audit for checking whether a page is accessible, understandable, specific and useful enough to support both conventional and AI-assisted search journeys.
Read the articleThe ICO lists agentic AI guidance in development. Organisations do not need to wait for the final document to document purpose, data flows, human oversight and individual rights.
Read the articleGoogle announced bidding capabilities intended to use more of the customer journey. That increases the value of clean CRM stages and makes careless conversion imports more consequential.
Read the articleMCP standardises how AI applications connect to tools and data sources. Standardisation can reduce bespoke integration work, but it does not make every connector trusted or every requested action appropriate.
Read the articleThe OWASP list is a risk-awareness framework, not a certificate or a complete penetration test. Teams should map relevant risks to the actual data, tools and decisions in their application.
Read the articlePrompt injection can cause an AI system to treat untrusted content as instructions. The NCSC warns that it is not simply SQL injection with a new name and may not have a complete technical fix.
Read the articleHugging Face disclosed unauthorised access relating to Spaces secrets and recommended rotating affected tokens. The incident is a useful reminder that a secret manager does not remove the need for scoped credentials and recovery plans.
Read the articleMicrosoft published lessons from its internal AI transformation. The examples are useful design ideas, but they remain vendor case studies and should not be read as guaranteed outcomes for another organisation.
Read the articleA chatbot notice should be short enough to read at the point of use and specific enough to explain what happens. A link to a long general policy is useful but not sufficient on its own.
Read the articleAn independent commission led by NHS doctors published a blueprint intended to accelerate safe healthcare AI adoption. Healthcare has sector-specific rules, but its emphasis on evidence, responsibility and post-deployment monitoring applies more widely.
Read the articleAnthropic announced work with customers on enterprise safeguards. Product controls can help, but an organisation still needs clear use rules, identity, logging, data boundaries and a response plan.
Read the articleAnthropic says future Claude models will produce statistically watermarked text to support EU AI Act transparency. A watermark may indicate model involvement; it does not establish truth, ownership or responsible authorship.
Read the articleReady to talk?
We will discuss your goals, answer your questions and explain the most useful next step. You will receive a proposal before any paid work begins.
