Aspect

About the organisation

Business and website context

Aspect provides property maintenance for residential and commercial customers. Its London service information covers multiple trades, including plumbing, electrics, drainage, roofing and planned maintenance.

The public website presents trade-specific information, service coverage and postcode-based pricing. A visitor may need to establish whether the company handles a particular problem, serves their location and offers a suitable booking route before making contact.

Our team’s experience

Work completed by our team.

The redevelopment began with benchmarking more than 20 competitor websites and a roadmap covering usability, technical SEO, security and trust information. Implementation included an Elementor-based responsive build, sitemap restructuring and a custom WordPress pricing plugin with administrative controls, logging and validated inputs. Security work covered Cloudflare controls, two-factor authentication, backups and logging.

• Benchmarked competitor websites and developed a roadmap for usability, technical SEO and security.
• Built a custom postcode-based pricing plugin with an administration panel, input validation and logging.
• Restructured navigation and the sitemap during a responsive redevelopment. The redevelopment was paused awaiting content; not all work is reflected on the current live website.

For a similar organisation

How we could help you

For London service businesses, postcode coverage and the route from a specific problem to a qualified enquiry often deserve as much attention as the homepage. We can help organise service pages, explain eligibility and build enquiry tools that collect the information an operations team actually needs.